Opening book details…
About this Business, Management and Accounting article
Effects of TV advertising on keyword search by Joo, Mingyu (author);Wilbur, Kenneth C. (author);Zhu, Yi (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Joo, Mingyu (author);Wilbur, Kenneth C. (author);Zhu, Yi (author)
- Publisher
- Elsevier B.V.
- Published
- 2016
- Field
- Business, Management and Accounting (Social Sciences)
More by Joo, Mingyu (author);Wilbur, Kenneth C. (author);Zhu, Yi (author)
Browse all works by Joo, Mingyu (author);Wilbur, Kenneth C. (author);Zhu, Yi (author)