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What is Gender Dynamics in Fashion Influencing about?

This document summarizes a research article about brand communication on Instagram by fashion influencers in Spain. The researchers analyzed the Instagram accounts of the 13 top Spanish fashion influencers in 2017 to study their communication strategies and whether they differed by gender. They found that influencers used very similar promotional techniques and did not always clearly disclose sponsored posts, as required by Spanish advertising law. Both male and female influencers tended to portray idealize

Author

CarlosP

Language

EN