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What is Best Practices for New Product Development about?

This document summarizes a research paper that examines adoption rates, patterns, and impact of best practices in new product development (NPD). The paper studies 39 companies to determine which NPD best practices are most widely adopted, if certain practices are adopted together, and what effect practices have on NPD performance. The results show that practices around human resources, the "fuzzy front end" of NPD, and controlling execution are adopted less than strategic implementation practices. Adopting

Author

easy_astronaut

Language

EN