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This document presents a marketing and sales project to strengthen the management of the tourist restaurant "Restaurante Turística Huancahuasi" in Peru. It includes a situational analysis of the commercial area using EFI, EFE, and SWOT matrices. It proposes to segment the market according to demographic, geographic, and behavioral variables, and develop a consumer profile. It also includes strategies for product, price, place, and promotion, as well as a forecast of...

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ScribdTranslations

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EN