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What is Types of Advertising Appeals Explained about?

This document discusses different types of advertising appeals. It defines an advertising appeal as the way an advertising message is developed and expressed to influence consumer decisions. There are two main types of appeals: rational and emotional. Rational appeals focus on product attributes and benefits, using messages around price, quality, features and popularity. Emotional appeals target psychological and social needs using fear, humor, sex and music to create an emotional connection with consumers.

Author

Sudhanshu Sharma

Language

EN