About this Business, Management and Accounting article
Resistance to Blockchain Adoption in the Foodservice Industry: Moderating Roles of Public Pressures and Climate Change Awareness by Ha-Won Jang; Joanne Jung-Eun Yoo; Meehee Cho is a Business, Management and Accounting article available to read on EtoBox.
## Purpose Blockchain technology has created possibilities for environmental supply chain sustainability and climate protection. However, because of its early development stage, users tend to resist the adoption of this new technology. The purpose of this study is to investigate the effects of resistance on blockchain adoption intentions in the context of the foodservice industry. This study further explores if public pressures and climate change awareness could possibly weaken the negative relationships between blockchain resistance and adoption intentions. ## Design/methodology/approach Data were collected from managers and full-time employees in the foodservice industry, using an online research panel survey. A structural equation model was developed and tested to examine the hypothesized relationships. Additionally, a multi-group analysis was performed to test the moderating roles of public pressures and climate change awareness. ## Findings The findings from this study confirmed that foodservice employees’ characteristics, including traditional barriers, and blockchain technology factors, like perceived risk, are both significant in forming resistance to blockchain. This study
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ha-Won Jang; Joanne Jung-Eun Yoo; Meehee Cho
- Publisher
- Emerald
- Published
- 2023
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)