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Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis by IvanBučević is a document available to read on EtoBox.

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The document analyzes 1,133 cigarette advertisements from 1954 to 2003 to examine the frequencies and types of promotion techniques used across five smoking eras. It finds that the proportion of ads featuring promotions steadily increased over time, from 1.6% in the early era to 10.9% before the MSA and 9% after. Sponsorships and events in youth-oriented cigarette brands warrant more attention from regulators.

Author

IvanBučević

Language

EN