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CART Data Mining for Customer Segmentation by Sangeeta Sorekar is a document available to read on EtoBox.

What is CART Data Mining for Customer Segmentation about?

The document describes a data mining project to analyze customer data from a bank to develop customer segments. Clustering algorithms including hierarchical clustering and k-means clustering were applied to group customers into segments based on credit card usage variables after data preprocessing. Both algorithms identified an optimal 3 cluster solution describing high, medium, and low spending customer groups. Different promotional strategies are recommended for each cluster based on their spending behavi

Author

Sangeeta Sorekar

Language

EN