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What is Communication about?
This document presents a framework for understanding the different ways that communication departments contribute to corporate success. The framework distinguishes between strategic and operational contributions. The framework was developed based on a literature review and 10 case studies of large German organizations. It identifies four dimensions in which communications departments contribute: strategic reflection and adjustment of organizational strategies, innovation, securing intangible assets, and o
- Author
- Asmida Bizz
- Language
- EN