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Sarasota Journal Sales Force Restructuring by Lakshmi R Nair is a document available to read on EtoBox.

What is Sarasota Journal Sales Force Restructuring about?

Wilma Collins is the current sales manager of the Sarasota Journal newspaper. While experienced, her age and health issues may limit her ability to lead the sales team through necessary changes, especially related to digital advertising. A new role focused on online advertising should be created, reporting to Wilma but filled by a younger, tech-savvy candidate. As the media landscape changes due to the internet, newspapers must adapt their business models and sales approaches or risk becoming obsolete.

Author

Lakshmi R Nair

Language

EN