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What is Impact of Product Variation on Purchases about?

This document summarizes a study that examined the effect of product variations and display layouts on purchase decisions through word of mouth at the SRC Jumasri store in Merangin, Jambi, Indonesia. The results showed that: (1) product variations had a negative and insignificant effect on purchase decisions, (2) display layouts had a positive but insignificant effect on purchase decisions, and (3) word of mouth had a negative and insignificant effect on purchase decisions. Product variations had a positive

Author

mrizzqi22

Language

EN