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What is CPE about?

This document summarizes a research study on the influence of customer perceived ethicality (CPE) on brand outcomes in the Indian service sector. The study examines the relationships between CPE and several brand-related variables like brand loyalty, brand equity, perceived service quality, brand affect, and brand trust. Data was collected through surveys for six service categories and 31 brands. Structural equation modeling was used to analyze the measurement and structural models and measure both direct a

Author

Prof. Bilal Mustafa Khan

Language

EN