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What is Consumer Behavior in Green Housing about?

The study addresses the low demand for residential green buildings despite established standards like LEED and BREEAM, focusing on consumer behavior as a critical factor. It develops a consumer behavior model that identifies economic ability, environmental morality, and socio-psychological motivations as significant drivers of purchase intention, validated through empirical research in Taiwan and Mozambique. The findings aim to inform strategies for increasing consumer willingness to buy green buildings, em

Author

Dung Zui Zẻ

Language

EN