Can I read Gen Z on EtoBox?

Gen Z by tphanlong is a document available to read on EtoBox.

What is Gen Z about?

This study investigates the motivations and barriers for Generation Z in Vietnam to share their online shopping experiences through electronic word-of-mouth (eWOM). Using qualitative interviews with 15 Gen Z consumers, the research identifies intrinsic motivations like self-expression and social recognition, alongside external factors such as product satisfaction, while barriers include time constraints and privacy concerns. The findings suggest that e-commerce businesses should foster genuine connections a

Author

tphanlong

Language

EN