About this scholarly article

Case Study 3: Co-create a Smart Phone Brand with Consumers via Social Media: A Case Study of Xiaomi in China by Roy, Sanjit Kumar; Mutum, Dilip S.; Nguyen, Bang is a scholarly article available to read on EtoBox.

Author

Roy, Sanjit Kumar; Mutum, Dilip S.; Nguyen, Bang

Publisher

Springer International Publishing

Published

2016