About this document

Vinamilk by Quỳnh Lê is a document available to read on EtoBox.

This document compares the corporate social responsibility activities of Samsung and Vinamilk using the CSP (corporate social performance) model. Samsung sponsored a reality TV show in 2020 that promoted LGBT values, scoring a 3 out of 4 on the CSP scale. Vinamilk donated milk to children during COVID-19 through its "Stand Tall Vietnam" program, scoring slightly lower at 2.75 out of 4 on the CSP scale due to its activity being more common and less strategic. The document analyzes each company

Author

Quỳnh Lê

Language

EN