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Information Systems: A Manager's Guide to Harnessing Technology......Page 1 Information Systems: A Manager's Guide to Harnessing Technology......Page 2 Contents......Page 5 Publisher Information......Page 9 About the Author......Page 10 Acknowledgments......Page 11 Dedication......Page 14 Preface......Page 15 Chapter 1: Setting the Stage: Technology and the Modern Enterprise......Page 17 1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes......Page 18 1.2 It’s Your Revolution......Page 20 1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive......Page 23 1.4 The Pages Ahead......Page 30 Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers......Page 35 2.1 Introduction......Page 36 2.2 Powerful Resources......Page 44 2.3 Barriers to Entry, Technology, and Timing......Page 56 2.4 Key Framework: The Five Forces of Industry Competitive Advantage......Page 59 Chapter 3: Zara: Fast Fashion from Savvy Systems......Page 63 3.2 Don’t Guess, Gather Data......Page 64 3.3 Moving Forward......Page 70 3.1 Introduction......Page 73 Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms
Who reads Information Systems: A Manager’s Guide to Harnessing Technology?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Language
- EN
- Category
- nonfiction
- Subjects
- Business
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