About this document
Understanding Consumer Buying Behavior by phoe_ko is a document available to read on EtoBox.
Marketers can study actual consumer purchases to understand buying behavior, but learning the underlying reasons or "whys" is difficult. The diagram shows the common factors that influence purchases - product, price, place, and promotion - and some specific strategies under each factor like penetration strategy, high quality/low price, digital marketing, and social media advertising. However, it also notes that understanding the deeper motivations in a buyer
- Author
- phoe_ko
- Language
- EN