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Evaluating Destination Image via Instagram by Nicolas Gomez is a document available to read on EtoBox.

What is Evaluating Destination Image via Instagram about?

This document presents a study on developing a model to evaluate destination image through pictures shared on virtual social networks. The researchers collected 1500 pictures from Instagram of three Brazilian destinations - Foz do Iguaçu, Rio de Janeiro, and Salvador. They developed a 5-dimension model to analyze the main characteristics of each destination based on the pictures. The results indicate it is possible to determine key aspects of a destination

Author

Nicolas Gomez

Language

EN