Can I read Predictors of Beer Advertising Awareness Among Eighth Graders on EtoBox?

Predictors of Beer Advertising Awareness Among Eighth Graders by Rebecca L. Collins; Terry Schell; Phyllis L. Ellickson; Daniel McCaffrey is a Medicine article available to read on EtoBox.

What is Predictors of Beer Advertising Awareness Among Eighth Graders about?

## ABSTRACT **Aims** To identify correlates of beer advertising awareness among adolescents at an age when most initiate use of alcohol. **Design** We conducted a cross‐sectional analysis of an in‐school survey about alcohol advertising. Structural equation modeling was used to test for independent predictors of a latent beer advertising awareness construct, separately among boys and girls. **Setting** Twenty middle schools in South Dakota, USA participated during their spring semester. **Participants** A total of 1530 eighth graders. **Measurements** A latent advertisement awareness variable was derived based on recognition of six masked beer advertisements, knowledge of beer brands and knowledge of beer slogans. Tested predictors included measures of exposure to alcohol advertising in various venues, social norms regarding drinking, drinking beliefs and behavior and gender. **Findings** Adolescents with greater exposure to advertisements in magazines, at sporting and music events and on television were more advertisement aware than those with less exposure, as were teens who watch more TV, pay attention to beer advertisements and know adults who drink. Beer advertisement awarenes

Who reads Predictors of Beer Advertising Awareness Among Eighth Graders?

Author

Rebecca L. Collins; Terry Schell; Phyllis L. Ellickson; Daniel McCaffrey

Publisher

John Wiley and Sons; Wiley (Blackwell Publishing); Blackwell Publishing Inc.; Wiley (ISSN 0965-2140)

Published

2003

Language

EN

Field

Medicine (Health Sciences)