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Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs (Dover Fashion and Costumes) by Stella Blum is a reference work available to read on EtoBox.

What is Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs (Dover Fashion and Costumes) about?

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate

Who reads Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs (Dover Fashion and Costumes)?

Author

Stella Blum

Publisher

Dover Publications, Incorporated

Published

2012

Language

EN

ISBN

9781306346252

Category

reference

Subjects

History, Antiques & Collectibles, Folklore

Rating

4.7 / 5 (142 ratings)

Updated

2026-03-14