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B2B Brand Management Strategies by Adit Cellalu Tertawa is a document available to read on EtoBox.

What is B2B Brand Management Strategies about?

This document is a thesis written by Jere Siponen that examines brand management in business-to-business contexts from a relational perspective. The thesis aims to find practices for how B2B organizations can manage their brand equity in the long term and provide examples through case studies of Finnish corporations. The thesis begins by introducing the importance of branding in B2B markets and establishes the research objective to understand B2B branding practices and develop guidelines. It then describes

Author

Adit Cellalu Tertawa

Language

EN