About this document
Media Dependency Theory Overview by Johana Vangchhia is a document available to read on EtoBox.
The media dependency theory states that the more dependent an individual is on media to fulfill their needs, the more important and influential media will be. It was developed by Sandra Ball-Rokeach and Melvin Defleur in the 1970s to integrate findings on media effects. The theory proposes that dependency arises from individuals relying on media as an information source, and that levels of dependency vary based on a society
- Author
- Johana Vangchhia
- Language
- EN