About this document

MKT301 Marketing Management Overview by Uzu Buzu is a document available to read on EtoBox.

The MKT301 Marketing Management course is a mandatory 3-credit elective for BBA students, focusing on developing professionalism in marketing management through theories, concepts, and practical applications. It aims to equip students with skills to analyze marketing strategies, conduct market research, and communicate effectively within a marketing team. Assessment includes attendance, quizzes, assignments, a midterm, and a final exam, with a total of 100% marks distributed across these activities.

Author

Uzu Buzu

Language

EN