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Zydus Wellness: Nutralite Marketing Insights by SURABHI SUSHREE NAYAK is a document available to read on EtoBox.

What is Zydus Wellness: Nutralite Marketing Insights about?

Zydus Wellness owns the Nutralite brand, which markets margarine products. Nutralite faced challenges with brand awareness and understanding of its health benefits over butter. To address this, Nutralite conducted market research and launched marketing campaigns featuring celebrities. Most recently, Nutralite partnered with chef Sanjeev Kapoor to promote product versatility and credibility. Moving forward, Nutralite aims to strengthen its versatility positioning and social media engagement to remain relevan

Author

SURABHI SUSHREE NAYAK

Language

EN