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What is Social Marketing Strategies Explained about?

Social marketing seeks to influence social behaviors for the benefit of the public through the application of commercial marketing principles and techniques. It takes a customer-oriented approach, addressing the marketing mix - product, price, place, and promotion. Additional elements include policy, partnership, politics, purse-strings, and publics. The goal is to create awareness and motivate behavior change by appealing to the target audience

Author

Girish Choure

Language

EN