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This study investigates the impact of Human Resource Management (HRM) on Non-Financial Performance (NFP) in the Korean airline industry, highlighting the mediating roles of Service Quality Management (SQM) and sustainability. Utilizing a sample of 232 airline employees, the research demonstrates that effective HRM positively influences SQM, sustainability, and NFP, emphasizing the importance of employee training and satisfaction. The findings underscore the need for airline management to prioritize HRM stra

Author

陳曉衣

Language

EN