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1. Fly-By-Night Airlines is looking to differentiate itself from competitors by using middle seats on its Boeing 737 planes, which typically go unused. 2. It applies the six steps of productive thinking to understand the problem, beginning with identifying the "itch" - that middle seats are uncomfortable and unpopular, especially for business travelers who make up most of its customers. 3. It then considers the impact of unresolved issues, what is already known, key stakeholders, and envisions a future w

Author

ethernalx

Language

EN