About this document
bKash Target Customer Profile and Strategies by Kabir Hossain Shouvro is a document available to read on EtoBox.
bKash is a popular mobile financial services platform in Bangladesh that targets the unbanked and underbanked population by providing convenient access to services like money transfers, bill payments, mobile recharges, and savings accounts. It utilizes an extensive agent network, partnerships with other businesses, and online/mobile channels to distribute its services widely. Promotional strategies include TV commercials, billboards, posters, vehicle branding, and seasonal discounts to increase awareness an
- Author
- Kabir Hossain Shouvro
- Language
- EN