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What is Customer Value: Time and Location Insights about?

This document discusses reconceptualizing customer perceived value to include temporal and spatial dimensions of value. It provides background on definitions of value and quality in marketing literature. The author argues that existing models of customer value do not consider how time and location of service delivery influence perceptions when customers can access services independently. The paper proposes a conceptual model of customer perceived value as a function of technical, functional, temporal and sp

Author

Titto Rohendra

Language

EN