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Social Media by sufi is a document available to read on EtoBox.

What is Social Media about?

This document summarizes a case study on the impact of social media marketing on consumer purchase behavior at Dialog Axiata, a major telecommunications company in Sri Lanka. The study aims to analyze how social media marketing influences consumer purchase decisions. It conducts a literature review, questionnaire, and interviews to understand the relationship between social media advertising and consumer behavior. The findings suggest social media positively impacts purchase decisions and can help companies

Author

sufi

Language

EN