Opening book details…
About this Business, Management and Accounting article
“A few bad apples” or “rotten to the core”: Perceptions of corporate culture drive brand engagement after corporate scandal by Guckian, Meaghan L.; Chapman, Daniel A.; Lickel, Brian; Markowitz, Ezra M. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Guckian, Meaghan L.; Chapman, Daniel A.; Lickel, Brian; Markowitz, Ezra M.
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); Wiley-Blackwell; Wiley (ISSN 1472-0817)
- Published
- 2017
- Field
- Business, Management and Accounting (Social Sciences)
More by Guckian, Meaghan L.; Chapman, Daniel A.; Lickel, Brian; Markowitz, Ezra M.
Browse all works by Guckian, Meaghan L.; Chapman, Daniel A.; Lickel, Brian; Markowitz, Ezra M.