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What is Location Accessibility and Purchase Decisions about?
This study examines the impact of location accessibility on purchase decisions, with service quality as an intervening variable, focusing on customers of Warung Bebek Pak Wito in Tebing Tinggi. The findings indicate that while location accessibility positively affects service quality, it does not significantly influence purchase decisions; however, service quality does have a positive effect on purchase decisions. The research utilized a census method with a sample of 60 customers and employed multiple line
- Author
- indonesia hai
- Language
- EN