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Media Organizations And Convergence: Case Studies of Media Convergence Pioneers (Lea's Communication) (Lea's Communication Series) by Gracie L. Lawson-Borders is a nonfiction available to read on EtoBox.

What is Media Organizations And Convergence: Case Studies of Media Convergence Pioneers (Lea's Communication) (Lea's Communication Series) about?

This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers—Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas—that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media converg

Who reads Media Organizations And Convergence: Case Studies of Media Convergence Pioneers (Lea's Communication) (Lea's Communication Series)?

Author

Gracie L. Lawson-Borders

Publisher

Routledge

Published

2005

Language

EN

ISBN

9781135607128

Category

nonfiction

Subjects

Science, Language Learning, Business