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What is Sears Credit Card and Retail Strategy about?

Sears used to be the largest retailer in the US but lost its dominant position due to diversifying away from its core retail business into other industries like banking and real estate. It fell behind lower-cost retailers like Walmart. Under a new CEO in the 1990s, Sears refocused on its retail operations, remodeled stores, improved customer service, and built extensive customer databases. However, aggressively expanding its credit card business backfired as loan defaults rose, hurting Sears

Author

Ambika Sharma

Language

EN