About this document
Customer Loyalty in Batam Banking by Jajang Nista is a document available to read on EtoBox.
This document summarizes a study on the impact of customer relationship management, perceived value, perceived quality, customer satisfaction, and customer loyalty in the banking sector in Batam City, Indonesia. The study analyzed data from 350 customers of three banks - Bank Central Asia, Bank Mandiri, and Bank Negara Indonesia. The results showed that: 1) Communication, conflict handling, commitment, perceived value and quality positively impacted customer satisfaction. 2) Customer satisfaction positivel
- Author
- Jajang Nista
- Language
- EN