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About this Social Sciences article
The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence by Zinkhan, G. M.; Balazs, A. L. is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Zinkhan, G. M.; Balazs, A. L.
- Publisher
- SAGE Publications; SAGE Publications Inc. (ISSN 1077-6990)
- Published
- 1998
- Field
- Social Sciences