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What is CRM Strategies in Digital Marketing about?

The document discusses customer relationship management (CRM) in the context of digital marketing, emphasizing the importance of customer engagement through targeted communication strategies and marketing automation. It highlights the role of social media in enhancing brand awareness and customer interactions, as well as the significance of data analysis in optimizing marketing efforts. Additionally, it outlines various digital marketing activities, benefits of CRM, and key performance indicators (KPIs) for

Author

Thu Hằng Trần

Language

EN