About this document
Customer Value-Driven Marketing Strategy by lili.rouault2 is a document available to read on EtoBox.
Chapter 6 discusses the creation of a customer value-driven marketing strategy through effective market segmentation. It outlines major segmentation variables such as geographic, demographic, psychographic, and behavioral factors, as well as requirements for effective segmentation. Additionally, it covers the evaluation and selection of target market segments based on size, attractiveness, and company resources.
- Author
- lili.rouault2
- Language
- EN