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Marketing Research Specialization Paper by Rohan Holkar is a document available to read on EtoBox.

What is Marketing Research Specialization Paper about?

This document provides details about a Marketing Research course for an Advanced Diploma in Business Administration program. The course is divided into two sections covering advertising, sales promotion, products, and brands. The objectives are to understand the importance of brands, brand equity, brand valuation, advertising, copywriting, and sales promotion tools. The course will cover topics like the scope and importance of marketing research, methods of data collection, use of market information, the ma

Author

Rohan Holkar

Language

EN