Can I read Phygital Marketing & Global Trends on EtoBox?

Phygital Marketing & Global Trends by Pankaj Sardana is a document available to read on EtoBox.

What is Phygital Marketing & Global Trends about?

The document outlines a course on Digital Marketing focusing on Phygital Marketing and global trends. It covers course outcomes, strategies for developing phygital marketing, and various global trends in digital marketing such as social messaging apps, voice search, and influencer marketing. Additionally, it emphasizes the importance of integrating physical and digital experiences to enhance customer engagement.

Author

Pankaj Sardana

Language

EN