About this document

B2B Event Marketing Playbook 2018 by Syed Shiraz Sabri is a document available to read on EtoBox.

This document provides strategies for optimizing events for account-based marketing programs. It recommends that marketing and sales align on target accounts and prospect stages. It also suggests using intent signals from event participation to personalize outreach. Partnering with other companies can help reach shared target accounts. Taking an account-based approach focuses on lead quality over quantity and using events to deepen relationships with high-value prospects.

Author

Syed Shiraz Sabri

Language

EN