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The document analyzes the current digital experience of Costa Coffee, highlighting that it favors existing customers while neglecting newcomers and specific personas like first-time learners and coffee enthusiasts. It identifies pain points such as confusion over coffee names and lack of information on store amenities, and proposes redesign recommendations including a visual drink anatomy and amenity filters. The document emphasizes the need for a user-friendly interface and transparent pricing to enhance t

Author

242370019

Language

EN