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Onida by pratiush07 is a document available to read on EtoBox.

What is Onida about?

1. Onida rebranded in 2001 to bring back its iconic "Devil" mascot from the 1980s after it was discontinued, which helped boost its market share from 5% in the late 1990s to 12% currently. 2. Frooti has been the dominant brand in the Indian tetrapak fruit juice market since 1984, holding around 75% market share, but it faces stagnation and needs to appeal more to cola drinkers and adults through repositioning. 3. Ambassador was the first iconic Indian car launched in 1958, but lost market leadership to M

Author

pratiush07

Language

EN