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ITC launched wheat flour under the brand name "Healthy World". The brand was developed taking both an Indian and global perspective. It is positioned as a healthy option and priced at Rs. 18.50/kg to compete with established brands like Annapurna and Pillsbury as well as regional brands. Market research found preferences in North and South India differ across parameters like taste, color, texture. The promotion plan aims to encourage continued consumption of Healthy World in North India through discounts, c

Author

prachi jain

Language

EN