About this document
External Factors in Consumer Behavior by NINIO B. MANIALAG is a document available to read on EtoBox.
The document discusses the external and internal factors that influence consumer behavior, highlighting the roles of family, culture, economics, advertising, and personal motivations. It emphasizes the importance of understanding these factors for businesses to tailor their marketing strategies effectively. The interaction between internal motivations and external influences is crucial for shaping consumer decisions and creating impactful marketing campaigns.
- Author
- NINIO B. MANIALAG
- Language
- EN