About this document

Google Analytics for Digital Marketing by Shrihari Rajgopal is a document available to read on EtoBox.

This document provides an overview of Google Analytics and how it can be used to track website performance and collect visitor insights. Some key points: - Google Analytics is a free web analytics tool that collects statistics on user traffic sources, marketing campaign effectiveness, user engagement patterns and more. - It automatically collects data on metrics like bounce rate, goal completions, traffic sources and demographics. Custom reports can also be generated. - The tool helps understand user be

Author

Shrihari Rajgopal

Language

EN