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What is Competitive Advantage and Product Strategy about?

This document discusses competitive advantage, product differentiation, branding, new product development, and the product life cycle. It then covers key concepts related to products, including the product idea, concept, and development stages. The document outlines the new product development process and stages in the product life cycle. It defines price and lists internal and external factors that affect pricing decisions. Finally, it discusses general pricing approaches and strategies for new products.

Author

Reina

Language

EN