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Essential Pitching Principles for Agencies by Marijana Simic is a document available to read on EtoBox.

What is Essential Pitching Principles for Agencies about?

The document outlines principles for pitching practices between clients and agencies. It discusses the need for openness, transparency, and clarity in the pitching process. All agencies should be briefed at the same time and place, and clients should treat pitching agencies the same as incumbents to allow for informed decision making. Pitches should also show respect by involving senior leadership from the outset and considering payment to agencies. Finally, both clients and agencies are encouraged to push

Author

Marijana Simic

Language

EN