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What is Urban vs Rural Demand for Organic Vegetables about?

This study analyzes consumer willingness to pay (WTP) for organic vegetables in urban and rural areas of Hamedan, Iran, revealing that urban consumers exhibit a higher WTP compared to their rural counterparts. Factors such as consumer awareness of organic benefits and household income positively influence WTP, while trust in labeling does not significantly affect it. The findings suggest that urban and rural consumers have distinct preferences, indicating the need for differentiated organic food policies in

Author

1071795529

Language

EN